The (10th) China Lubricant Technology Innovation and Industry Development Forum, held on July 22, 2026, was hosted by Guangzhou Zhiqianzhong Market Information Consulting Co., Ltd. – a leading diversified media platform in China’s lubricant industry. Under the theme of “New Technologies, New Products, New Models, New Trends,” the forum brought together representative enterprises from across the lubricant supply chain and is widely recognized as one of the industry’s most authoritative and high-level professional conferences.

The concurrent China (Guangzhou) Lubricant Supply Chain Products and Technology Expo showcased cutting-edge products and innovative applications in lubricant base oils, additives, filling equipment, testing instruments, packaging containers, and more. From exhibitors to visitors, from technical experts to channel representatives, genuine industry resonance and resource matchmaking took place on site.

Leading Enterprise Interview: Core Insights from Kroneseder

Kroneseder Lubricants representative Wu Lifen was invited to take part in the “Leading Enterprise Interview Room” segment held alongside the forum, engaging in an in-depth one-on-one dialogue with the host and sharing insights on brand strengths, market breakthroughs and development planning.

Brand Advantages: Three Formidable Moats

Kroneseder’s core competitiveness rests on three brand moats that are difficult to surmount.

First, a technological barrier accumulated over time – something that can never be caught up with through short-term capital investment.

Second, a mature operational system covering multiple authoritative certifications (such as the Chinese military standard GJB 9001C-2017, IATF 16949 and others) and a full portfolio of product lines, polished step by step into a truly complete closed loop.

Third, an R&D and innovation philosophy deeply embedded in the brand’s genes, keeping the company always anchored in the essence of technology – never chasing fads or hype, but forging its own unique development path.

Market Challenges: No Price Wars

When asked how to respond to the current market environment of declining demand and severe cut-throat competition, the Kroneseder representative’s reply was crisp and clear: “Our strategy boils down to three points – no price cuts, no reduction in quality, and no contraction.”

She further explained: Price wars are the industry’s “downward spiral”; whoever cuts prices first will be the first to exit. Kroneseder’s response is to “move upward” – develop products with higher technical content, serve more demanding customers, and lay out plans for longer-term tracks. New energy vehicle lubrication, robot greases, and green, environmentally friendly products – these are the directions for Kroneseder.

Future Plans: Three Lines Advancing in Parallel

During the interview, the representative revealed three major strategic directions: first, the continuous upgrading of traditional competitive product lines; second, seizing early positions in emerging tracks; third, precise channel penetration. “We do not pursue the largest scale, but we aim to take every step steadily.”

Booth Scene: What Did Professional Visitors Ask Most?

Beyond the interview, Kroneseder’s booth was equally bustling. A steady stream of professional visitors came to consult. Kroneseder’s nine major product lines are not isolated; they all share the group’s unified technical platform and quality control system. From metalworking fluids to specialty synthetic greases, from automotive oils to industrial equipment lubricants, the underlying technical logic is consistent – this was one of the key reasons many customers made a point of visiting to inquire.

The most frequently asked questions centered on two areas: first, the technical parameters and real-world application cases of robot-specific greases; second, the progress of OEM certifications for new energy vehicle lubricants. Behind these questions lies the industry’s collective search for “the next growth point.”

The message conveyed by the Kroneseder representative during customer interactions was clear: Kroneseder does not just sell oil; it sells lubrication solutions. From product selection guidance and oil condition monitoring to technical training and after-sales follow-up, Kroneseder provides a complete service loop. “What customers take home is not just a barrel of oil, but peace of mind.”

A Ten-Year Promise, Together Towards Glory

Kroneseder’s development roadmap is clear and resolute. A downturn in the industry is not to be feared; what is frightening is drifting with the tide and losing one’s footing. Kroneseder’s choice is to strengthen internal capabilities, focus on quality, and take the long road. At the same time, warm congratulations on the successful conclusion of the 10th China Lubricant Technology Innovation and Industry Development Forum. We look forward to seeing you again next year.